Kiwifruit grower Zespri is launching its new Taste the Obsession campaign at the upcoming SEPC Southern Exposure trade show in Orlando, Fla., March 2-4.
“Our campaign tells our bold, brand story of the passion and care that goes into growing our kiwifruit in an unexpected, playful way,” said Jeanne Wilson, Zespri’s head of marketing for North America. “We’re excited to build upon our growing category success as we collaborate with retailers nationwide to develop customized programs and build impactful displays for our Zespri SunGold and Green Kiwifruit.”
Sources include:
www.supermarketperimeter.com
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