Apparel specialist X-BIONIC argues that it is setting new benchmarks in the bike and sports retail trade with the international launch of its new X-BIONIC 4.0 apparel range, including an interactive point of sale module.
X-Technology Swiss R&D, the Swiss company behind the X-BIONIC brand, plans to illustrate some of its more complex apparel technologies and make these ‘more tangible on the sales floors of selected retail partners’. At retail outlets in Paris, Berlin, Madrid and Zurich the X-BIONIC brand……………