Using Dimension to Increase the Impact of POP Displays
The chief objective of visual merchandisers is to capture shopper attention, captivate shoppers intellectually and emotionally, and ultimately convert them from shoppers to customers. Delivering on the 3 C’s- capturing, captivating, and converting- is becoming an increasingly difficult challenge in today’s highly competitive, visually noisy retail landscape where hurried and distracted shoppers no longer read but instead are obsessed with, or perhaps, possessed by their cell phones and social media. Faced with these modern-day challenges, what is the best way to get your product and your custom POP display noticed by shoppers?
The answer is easy: there is no best way. Rather, effective custom POP displays leverage a combination of best practices, including things like ensuring……
Sources and image credit include:
Agility Retail Group
(Formerly RICH LTD.)
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