Don’t Give Another Ugly Sweater
Are gift cards a good idea for Christmas? Gift cards are not always a bad idea if you’re unsure about what someone wants, are shopping for someone you don’t know well, or if they are particularly persnickety about gifts.
This holiday season, shoppers will be bombarded with opportunities galore to purchase gift cards for their friends and loved ones. With so many options to choose from, retailers are getting their gift card displays out in front of the seasonal swarm of shoppers to help struggling folks find that perfect gift.
A great example of a gift card merchandiser that brings the seasonal spirit in-store is this ugly sweater floor display. The two-sided display offered 48 hooked positions for a variety of gift cards ranging from restaurants to major retailers. The green and red tacky sweaters added holiday charm that resonated with seasonal traditions.
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