For many commercial printers, finding new growth opportunities has been key to their success. Over the last decade, wide-format inkjet technology has continued to evolve, providing a solid revenue stream for savvy commercial print shops.
With that said, the thought of implementing a new range of services – complete with new equipment – can be overwhelming. There’s a bevy of questions that immediately come to mind. What applications will I be able to realistically create with this new equipment? How much space does wide-format equipment take up? How much emphasis do I need to place on finishing equipment? Can I sell these services to my existing clientele and new customers alike?