Global outdoor lifestyle brand Timberland opened the doors today to its first specialty concept store: The Timberland Tree Lab. Located in the iconic King of Prussia mall (PA), the experiential Tree Lab features carefully curated product collections and brand stories in a gallery-style setting that will completely change every six weeks. The Tree Lab debuts with the theme Streetology — where versatile style for city streets meets hidden technology that’s been tested and proven for long days (and nights) in the city. Highlighting the Streetology launch will be the new men’s FlyRoam™ collection featuring the AeroCore™ energy system, as well as several new styles featuring SensorFlex™ comfort technology.
