A Journey to The Future of Grocery Shopping
The race to draw shoppers attention back to brick and mortar stores has begun; Amazon Go entered the grocery industry – opening the door to combining the best of both worlds. The question grocers are (and should be) asking is “What can we do to improve our customers’ shopping experience?” And the answer comes in many forms, most of which are an expensive and unreasonable risk to their business (e.g., installing cameras and sensors throughout a store, at the bare minimum).
After extensive research to understand the major pain points experienced during the shopping journey, we started our company, Caper, with one mission – help brick and mortar retail thrive by enhancing the in-store experience.
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Caper