Mattel, manufacturer of the world-famous Hot Wheels brand, rolled into retail to help promote the brand’s latest marketing efforts. Having recently celebrated its 50th anniversary, Hot Wheels has climbed to the top of the ladder […]
Now that Toys “R” Us is defunct, Walmart is swooping in for market share with a “retailtainment”-style makeover of its toy business. The “experiential” push includes 2,000 in-store events, 30% more new merchandise and products […]
Build, swap, battle! Considered one of the hottest toys of 2018, Ready 2 Robots is another top seller from American manufacturer MGA Entertainment Inc. who also owns several other very popular toys that have smashed sales […]
Founded in 1935 and headquartered in Germany, Schleich is an international supplier of hand-painted toy figures and games in more than 50 countries. The company produces several lines of themed figures that are designed to give children […]
They’re goofy…..They’re giddy…..Sometimes they’re even a little gassy! Mattel was spotted this week promoting their Tizzy Tongues plush toy collection with this whimsical side kick display. Available only at Walmart stores, Tizzy Tongues make noises ranging […]
Founded more than 50 years ago, Kryptonics changed the skateboarding scene when they were the first to introduce polyurethane wheels in the mid-1970’s. That line of wheels, known as Kryptonics Star Trac, drastically changed the functionality of […]
Released theatrically in the United States on February 16, 2018, Black Panther has hauled in one of the largest openings of all time, earning $192 million on its debut weekend. Black Panther is a 2018 American superhero […]
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