Articles
Super Bowl 55 In-Store Snapshot
As football fans around the world ramp up for the Super Bowl, thought we would share a couple of displays that are gearing up for the big game.
Snacks
Articles
Doritos Goes Retro With 3D Crunch
Back in the 1998, when 3D movies were state-of-the-art, when Dunkaroos were all the rage in lunchboxes and chunky blonde highlights were booming, Frito-Lay launched Doritos 3D Crunch. And now, after phasing it out in […]
Floor
How Effective Are Your Offshelf Displays?
How Effective Are Your Offshelf Displays? As I’ve discussed in recent posts, consumer goods brands spend a fortune on in-store activation. What we do instore is important: it is one of the key ways we […]
Articles
Little Debbie Sweetheart Display Topper
Baking Comfort and Joy Since 1960 Celebrating 60 years in 2020, McKee Foods is best known for their line of Little Debbie brand snack cakes which is considered America’s leading snack cake brand. Little Debbie […]
Articles
Snack Display Packed With Love
Packed With Love Lance and Snyder’s, iconic brands in Campbell’s snacking portfolio, have combined forces to launch a back to school program called ‘Packed With Love”. Back in 2018, Campbell Soup acquired Snyder’s-Lance for $4.87 […]
Will's Walkabout
Pringles Adds New Flavor
Baconator in one bite anyone? An interesting cross-branding promotional display from Kellogg’s Pringles with fast food chain Wendy’s observed in Publix. Pringles, who boasts at least 34 different flavors, has added a One-Bite Baconator flavor, […]
Floor
Snacktopia Leads Summer Merchandising
Frito-Lay “Snacktopia” Leads In-Store Summer Merchandising From s’mores to tiki torches, summer merchandising is all across the marketplace, but no one dominates the seasonal space this year like PepsiCo’s Frito-Lay. The Snacktopia – “Bring the […]