Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]
Popon is pleased to bring you our seventh installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]
Egging them on… Suguna, a poultry products brand, created a metal floor stand for retail visibility to drive home the importance of eating eggs. The display was found in Big Bazaar, Mumbai. The unit has […]
Speeding Up Visibility Mattel toys wanted a prominent merchandiser that could hold more than 1000 cars, attract customers and drive sales. DMS Retail Solutions developed a unit that matched this criteria. Made of MDF with […]
As noted in Wikipedia…….April Fools’ Day is celebrated in many countries on April 1 every year. Sometimes referred to as All Fools’ Day, April 1 is not a national holiday, but is widely recognized and […]
Oral-B, a worldwide leader in the brush market, announced the launch of its newest addition to its professional series of electric toothbrushes, the Deep Sweep 5000 with Wireless SmartGuide. Combining the familiar brushing motion of […]
Abreva, the only FDA approved over-the-counter-treatment for cold sores, recently launched a retail promotion showcasing their Fight With Medicine Not Myth campaign that encourages consumers to learn more about cold sore treatment and the benefits […]
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