That simple and straightforward statement by Colgate-Palmolive’s Chief Technology Officer Patricia Verduin neatly sums up the views shared by all five of the Colgate executives I talked with recently in preparing this year’s View from […]
3D Elements Bring Visual Excitement to Walmart HBC End Caps Three-dimensional elements and floating shelves create eye-catching differentiation for end cap displays. A few recent observations on the Health & Beauty aisle at Walmart are […]
Crest, the brand that invented the at-home teeth whitening category with Crest 3DWhitestrips, has launched its first-ever leave-on teeth whitening treatment, nearly 20 years in the making. Featuring a beauty-inspired breakthrough formula in two varieties […]
This past August, Colgate launched another innovation in teeth whitening called Optic White Overnight. The new product is a pen that dispenses a unique formula onto your teeth and whitens them overnight. Marketing claims that […]
WestRock Company, a leading provider of differentiated paper and packaging solutions, received 19 awards at this year’s Outstanding Merchandising Achievement (OMA) Awards – the most of any entrant – including the distinguished Creative Award. […]
CLEAN MOUTH……..CLEAN CONSCIENCE One billion toothbrushes will be thrown away in the U.S. this year. Yes, that’s quite a lot of toothbrushes…….imagine what that number is on a global scale? Brush with Bamboo, the world’s […]
Heineken Display Rounds Up Holiday Sales Colgate Display Tells Shoppers To Think Charcoal Everyuth Offers Golden Glow In 15 Minutes Epigamia Helps Spread The Ghee […]
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