Trending Point of Purchase Edition 28
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Trending POP In-Store: Edition 28

Frito Lay Helps To Save Endangered Animals Starting June 23rd, Frito-Lay kicked off an in-store promotion with AZA, Accredited Zoos and Aquariums. For over a century, AZA has been helping to save endangered species from extinction […]

Trending Point of Purchase Edition 27
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Trending POP In-Store: Edition 27

Vicks Side Kick Display Helps Shoppers Snooze Vicks and Walgreens recently partnered up to offer shoppers a refreshing sound sleep with Zzzquil. Merchandising two variants, liquid  and liquicaps, this side kick display was equipped with […]

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New Device From Aleve Provides Lower Back Pain Relief

Aleve Puts The Power In Your Hands with their new Direct Therapy nerve stimulation device. Marketed as an OTC nonpharmacological strategy for relieving lower back pain, the device employs TENS (transcutaneous electrical nerve stimulation) technology that can […]

Trending POP Edition 26
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Trending POP In-Store: Edition 26

Livetrends Adds Style And Functionality to Metal Surfaces LiveTrends is a design and marketing company that creates unique home products with live plants, trendy decor elements and fashion-forward style. As noted on their website…..’At LiveTrends […]

Gillette Blue Blades Display
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Vintage Candy Store POP Displays

A recent visit to an old school candy store revealed a treasure trove of several great examples of pop displays from a bygone era. Scroll down to see how displays used to be. Also, if […]

Trending POP In-Store: Edition 25
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Trending POP In-Store: Edition 25

Coppertone Display Makes Sales In Closed Lanes Bayer’s Coppertone brand recently rolled out this ‘Lane Closed’ floor display at Walmart stores across the U.S.. The versatile mobile merchandiser was designed to roll into closed lanes […]

2016 Allergy Season
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Spring 2016 Marketing In The Allergy Category

Warmer temperatures, more rain and El Niño winds have brewed up the perfect recipe for a miserable allergy season in 2016. In anticipation of a longer and more severe allergy season this year, brands have […]