Floor
POP Parade June 2014
It’s Party Time for Axe! The latest retail campaign from the Axe brand invites shoppers to come join their boat party. Resembling a black boat, this sturdy MDF floor display was designed to hold 100 […]
Hair Care
Floor
POP Parade March 2014
The Barrel Connection The semi- premium liquor consumers at retail were in for a pleasant surprise when they found this floor standing unit which resembled a real wooden barrel. Created by Jayna Packaging Pvt Ltd, […]
Floor
POP Parade February 2014 – Part 1
Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]
Floor
POP Parade January 2014 – Part 1
Sleek and Stylish As technology takes centre stage in retail space, more and more innovative displays are coming to the forefront. One example is this floor display for the iPad mini which was found at […]
Counter
Park Avenue Beer Shampoo Adds Fizz to Men’s Shampoo Category
Park Avenue of J K Helene Curtis Ltd has added a new innovation in the men’s hair care segment by launching the first-ever beer shampoo in India across 8 Metros. Positioned at Chemists, General Stores […]
Counter
POP Parade September 2013
Egging them on… Suguna, a poultry products brand, created a metal floor stand for retail visibility to drive home the importance of eating eggs. The display was found in Big Bazaar, Mumbai. The unit has […]
Floor
POP Parade July 2013 – Part 2
Pillar of Visibility Adidas leverages its brand ambassador Zidane big time in this MDF unit found at HyperCity in Mumbai. The pillar with the brand logo serves as the focal point for the display unit […]