Sheer Magic L’Oreal Paris created this island display for modern trade outlets to merchandise several haircare products and support L’Oreal’s recent Movie Mania Contest. The movie reel shaped display, which held around 250 products, was […]
In High Spirits Park Avenue’s men’s personal grooming product ‘Beer Shampoo’ is making a highly visible presence in mass trade stores with this brightly decorated floor display. Several variants can be displayed on the sturdy […]
The Silky Way Cadbury has launched a tasteful point-of-purchase display for Caramello, a new variant in the Dairy Milk Silk category. Sab Creations was engaged to create this unit which highlighted the fine quality of […]
Popon is pleased to bring you our 13th installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous interesting examples of designers and brands coming together to deliver […]
It’s Party Time for Axe! The latest retail campaign from the Axe brand invites shoppers to come join their boat party. Resembling a black boat, this sturdy MDF floor display was designed to hold 100 […]
Merry Delight A counter display resembling a merry-go-round is a sure shot winner when a brands message is targeted towards kids. Look-O-Look recently launched this brightly colored merchandiser to promote their extensive candy line of […]
This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]
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