There has been a steady drumbeat of in-store retail media investments by major retailers in recent years. Kroger, for instance, signed a deal with Cooler Screens (a company that turns refrigerated doors into interactive advertising […]
Mountain Dew is kicking off 2024 with a yearlong campaign to celebrate the 20th anniversary of Taco Bell fan-favorite Baja Blast. The brand will be promoting Mtn Dew Baja Blast and Mtn Dew Baja Blast […]
Traditionally, packaging designers were responsible for the graphics and structure of the package, while advertisers and marketers handled the rest of the branding: ad campaigns, slogans, promotions. That divide is quickly being erased. “Packaging design […]
Frito-Lay and Pepsico are partnering up this holiday season with a campaign called “Share More Joy” which includes a first-ever holiday commercial and a Frito-Lay-themed Holiday Village that features four spots users can explore virtually. […]
It’s happened to just about everyone who’s bored in line waiting to check out at a store: You spot a candy bar, a pack of gum or a soft drink. Unable to resist, you throw […]
The winners have been chosen! Five POS- innovations from Thimm win awards Thimm is celebrating multiple successes at this year’s POPAI D-A-CH Awards: The manufacturer of packaging- and display solutions was able to successfully position […]
In the wake of the soda business’ industry-wide trend to revamp the way diet sodas are marketed to the public, soft drink icon Coca-cola decided to take it a step further and make sweeping changes […]
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