Molson Coors Beverage Company announced it is taking a majority ownership stake in ZOA, the better-for-you energy brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi, and John Shulman. Buying a majority stake […]
The reintroduction of Campa Colaby Reliance Consumer Products Ltd (RCPL) and the accompanying pricing strategy promising higher margins to small retailershas not only given a new twist to the ‘Cola war’, but also promises new […]
There has been a steady drumbeat of in-store retail media investments by major retailers in recent years. Kroger, for instance, signed a deal with Cooler Screens (a company that turns refrigerated doors into interactive advertising […]
Mountain Dew is kicking off 2024 with a yearlong campaign to celebrate the 20th anniversary of Taco Bell fan-favorite Baja Blast. The brand will be promoting Mtn Dew Baja Blast and Mtn Dew Baja Blast […]
Traditionally, packaging designers were responsible for the graphics and structure of the package, while advertisers and marketers handled the rest of the branding: ad campaigns, slogans, promotions. That divide is quickly being erased. “Packaging design […]
Frito-Lay and Pepsico are partnering up this holiday season with a campaign called “Share More Joy” which includes a first-ever holiday commercial and a Frito-Lay-themed Holiday Village that features four spots users can explore virtually. […]
It’s happened to just about everyone who’s bored in line waiting to check out at a store: You spot a candy bar, a pack of gum or a soft drink. Unable to resist, you throw […]
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