Last fall, Conagra introduced their new Slim Jim Premium Smoked Sticks which feature premium cuts of 100 percent grass-fed beef or 100 percent premium pork. Slim Jim is one of many established brands that are being reworked to offer products that address consumers diverse incomes and preferences. According to data from Nielsen, the meat snack sticks market is a $1.37 billion business which is why Conagra continues to identify category trends and improve upon them.
As reported on the brand’s website………..”For many Slim Jim fans, as they leave their teenage years, taste preferences change,” said Adam Beane, senior brand manager, Slim Jim. “We’re addressing this opportunity by introducing new Slim Jim Premium Smoked Sticks – a premium meat snack with the advantages of both sticks and jerky. Premium Smoked Sticks deliver high quality ingredients, sophisticated flavors, and a less greasy experience, all with the easy-to-eat convenience of a stick.”
In an effort to bring attention to their new product line and stay ahead of the competition, the brand is using this display in supermarkets across the US to promote the 3 flavors of Premium Smoked Sticks: Memphis Style BBQ, Thai Style Chili and Smokehouse Original.
The floor display was designed with graphics that provided a farm-to-table visual message. Burnt-looking wood grain used throughout was offset by the bold, red copy blocks on the riser and side copy panel. The side copy panel did most of the heavy lifting as it was printed with key product attributes.
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About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America’s leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company’s portfolio is evolving to satisfy people’s changing food preferences. Conagra’s iconic brands, such as Marie Callender’s®, Reddi-wip®, Hunt’s®, Healthy Choice®, Slim Jim® and Orville Redenbacher’s®, as well as emerging brands, including Alexia®, Blake’s®, Frontera® and Duke’s®, offer choices for every occasion. For more information, visit www.conagrabrands.com
