Initially designed and developed for applications in the Defense, Medical, and Consumer Electronics industries, Design Phase in conjunction with FLEx Lighting has developed a brand new point of purchase media-The InvisiSign. The patented ultra-thin, flexible and clear optical film technology is positioned to change the way shoppers are influenced at the point of purchase.
The role of point-of-purchase engagement is becoming more important as retailers continue to find new ways to enhance the shopping experience. And for brands, that means getting that attention at the most opportune moment, just when they’re ready to buy. With The InvisiSign offering more ways to engage the customer, the retail environment, specifically brick & mortar stores, are finding that the technology application goes beyond the online experience.