Pringles & ID POP – A Winning Partnership in Retail Excellence
At ID POP, we’re proud to have been a key partner with Pringles for several years, helping them roll out impactful POP displays and installations across Australia. Our long-standing collaboration has focused on delivering innovative solutions that elevate the brand and drive exceptional retail outcomes.
The Project
In a recent collaboration with IGA Australia, we worked closely to design and implement a customized category solution for Pringles. This installation aimed to enhance shelf visibility, improve product accessibility, and optimize the overall shopper experience.
Results That Speak Volumes
The results were nothing short of phenomenal, reflecting the success of our design and execution:
• Massive Sales Uplifts: Data from high-achieving stores reported an uplift of up to 146% in sales.
• Increased Shelf Space: The installation provided an 18% increase in shelf space, allowing for better inventory display and restocking efficiency.
• Market Leadership: In some stores, Pringles overtook Doritos Cheese Supreme as the #1 SKU, demonstrating the power of effective in-store branding.
• Retailer Praise: Retailers loved the organized layouts, which simplified merchandising and made the product more appealing to customers.
Design Features
The installation featured thoughtful design elements to ensure maximum functionality and aesthetic appeal:
• Gravity Feed Rollers: Streamlined product replenishment while maintaining an organized shelf appearance.
• Illuminated Header Signage: Captured shopper attention and reinforced brand presence.
• Quick and Simple Installation: Ensured minimal disruption to retail operations during roll outs.
Recognition
This project’s success was recognized on the industry stage, earning a Gold Shop! ANZ Award in 2024. The accolade is a testament to our commitment to delivering retail solutions that drive measurable impact.
Learn More about ID POP…………… https://www.id-pop.com.au/
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