POP Parade May 2016

Popon is pleased to bring you our seventh installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]

Ever wonder why foil has two sides to it, a shiny and non-shiny side? According to the experts at Reynold’s Kitchen, the difference in appearance between the two sides of aluminum foil is simply a result […]

At first blush, companies with established brands and products might seem to have a leg up in their marketing efforts. Consumers can easily identify brands like McDonald’s, American Airlines and Dunkin’ Brands, and often have […]