Tropicana Offers Goodness In A Bottle
Yves Rocher Lets Your Hair Breathe
Milo Touts A Cup Full Of Energy
O.P.I Applies A Culture Of Color
Coco Soul Presses Healthy Coconut Oil
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Articles
Pepsico Branding Case Studies
Traditionally, packaging designers were responsible for the graphics and structure of the package, while advertisers and marketers handled the rest of the branding: ad campaigns, slogans, promotions. That divide is quickly being erased. “Packaging design […]
International
Adding Fizz to POP & Retail Display Businesses
The reintroduction of Campa Colaby Reliance Consumer Products Ltd (RCPL) and the accompanying pricing strategy promising higher margins to small retailershas not only given a new twist to the ‘Cola war’, but also promises new […]
Floor
POP Parade November 2015
Leonardo Olive Oil Offers Shoppers A Healthy Drizzle Leonardo Olive Oil (Cargill India) has been producing quality cooking oil with a unique Southern Italian taste since 1890. The brand recently rolled out an eye-catching floor […]