Healthy Start In A Cup
MTR recently unveiled a new display to promote its ‘Breakfast in a Cup’ range. The unit, which stands at 10” tall with an 11″ diameter, was been produced by SAB Creations.
Balaji Murugesan, Director of the agency explains, “The brief was to create a simple and effective display that could support the newly introduced “Breakfast in a Cup”. The line extension is a first for MTR…….a product that can be consumed by just adding hot water, similar to Cup Noodle. We wanted to promote this feature by highlighting the pack so we created a larger-than-life replica on which the actual products were stocked. ” Materials used for the display were metal, wire, thermoformed HIPS and Digital print.
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