Paper Wine Bottles Scale With Target Debut

The company’s 94% recycled paper wine bottle will roll out at other U.S. retailers this year.

Gaining traction with a new product launch often is a large obstacle for manufacturers to overcome — if they reach scale at all. That’s a key reason why Frugalpac’s product placement at Target is notable. “This is significant because of the size of Target,” Waugh said.

About 90% of Frugalpac’s business is through exports, and “the U.S is where we’re getting the most traction,” Waugh said. The company and its partners plan to continue their push to get the fiber wine bottles into more stateside retail locations. Soon, it will hit shelves in more than 500 7-Eleven stores, mainly on the West Coast, Waugh said.

Various alcoholic beverage companies have trialed fiber-based bottles, including for Carlsberg beer, Absolut vodka and…….

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Sources include:

Packaging Dive

Frugalpac