Dollar Shave Club helps guys look, feel, and smell their best.
Launched in 2011 as a monthly subscription service for men’s razors, Dollar Shave Club is making a big move into brick and mortar retailers in 2021 with fresh marketing campaigns.
Dollar Shave Club, a Unilever brand since 2016, has partnered up with drug channel giant Walgreens to help launch the brand’s new look with this end cap promotion.
Designed using minimal corrugate and a space-saving graphic panel which reduces its shipping footprint, the display features three shelves that encourage shoppers to test drive their 4 and 6 blade options. In addition, the unit also features the Member Favorite Shave Butter which the brand touts as the perfect wingman to pair with your razor.
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Sources include:
Unilever
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