Small brands “had a breakout year” for new launches, and the messaging on their packaging is forcing the marketplace to evolve, according to speakers from Smurfit Westrock at Pack Expo International.
New consumer brand dynamics are changing — including tactics for on-pack messaging and in-store displays. While the number of new brand launches is decreasing overall, the methods companies use to reach consumers is different than in the past thanks, in part, to emerging brands. Speakers highlighted this evolving marketplace and the role of packaging during an educational session on Nov. 4 at Pack Expo International’s new Emerging Brands stage………..
Sources include:
packagingdive.com
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