Meant to be mildly disgusting, this Mucinex Mucus-Mascot Cold Relief Display strives for negative attention. You know how you hate a cold and all that phlegm and mucus. “Nothing Lasts Longer” and “12 Hour Relief” as benefits are just what you might need to get rid of that ugly little mascot guy.
You must admit the marketing and product positioning sets it apart from all other more “positive-approach” cold medication promotion.
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