Molson Coors Beverage Company announced it is taking a majority ownership stake in ZOA, the better-for-you energy brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi, and John Shulman. Buying a majority stake enables Molson Coors to lead the entirety of ZOA’s marketing, retail, and direct-to-consumer sales and development. The company believes this positions ZOA for a step change in growth.
As sales of better-for-you energy drinks continue to outpace the broader category, the deal signals Molson Coors’ belief in ZOA’s growth potential. It also follows a period of foundational initiatives, including new packaging, a new visual identity, and ZOA’s first national marketing campaign featuring A-list co-founder Dwayne “The Rock” Johnson……..
Sources Include:
pulse2.com
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