LG Electronics USA has been honored by the Path to Purchase Institute with the “Best of the Times” award for the LG TV Experience Wall featuring 2016 LG OLED, LG SUPER UHD TVs and premium sound systems. The award is the top honor in the Path to Purchase Institute’s 21st annual Design of the Times Awards competition.
LG’s TV Experience Wall, developed by LG Electronics USA and produced by Design Phase, is an interactive television display designed to educate TV shoppers about the latest advancements in TV picture quality, including High Dynamic Range (HDR) and 4K Ultra HD resolution, on the award-winning 2016 LG OLED and LG SUPER UHD TVs. It was chosen from more than 250 entries as “Design of the Times Gold Award” winner in the Consumer Electronics category, and as the overall “Best of the Times” platinum honoree from among all category award recipients.