Tennessee-based Soluria™ has implemented a new point of purchase strategy to increase their presence in the good health marketplace focused on sports retail. The company has selected Landaal Packaging Systems as their point of purchase partner for the development and manufacturing of their newest aisle merchandiser.
“The merchandising goal for Guard Health is interruptive integration in the mouth guard section” shares Dennis Hanlon, Founder and CEO, Soluria. “Our objective is to create a combination of attention-getting messaging and relevant placement within the sports retailer.”
Guard Health ™ Mouth Guard Sanitizing Spray is a breakthrough in sports safety, health and protection of athletes. It is both the first and the only product of its kind. Guard Health kills 99.9% of germs on sports mouth guards in 60 seconds. It requires no rinsing and it tastes great.
Soluria recruited experts to make their merchandising vision a reality. They reached out to both Blair Marketing, for branding and the initial concept, and to Landaal Packaging Systems, for structural design and manufacturing. Both Blair and Landaal took the initial outline of the project and were able to develop renderings, samples and eventually a unique hanging display that incorporated retail peg hooks to support the merchandiser.
The unique suspended placement system was not the only requirement for the project. It was important that the display be strong enough to be repeatedly re-loaded at the retailer. The graphics and print quality were also a top priority in order to highlight the Guard Health™ brand identity. In addition, the program also had a very tight timeframe, necessitating top flight project management and logistics.
“I have worked in the point of purchase display industry for many years and have seldom come across a company with such a targeted approach to attracting their customers”, states Terry Choate, the Business Development Manager for Landaal Packaging Systems. “The vision that Soluria presented was precise and it enabled us to efficiently develop a display that accomplished each of their objectives.”
The initial launch was targeted at sporting goods retailer Academy® Sports+Outdoors. Their 250+ stores were a great pilot site for both the product and the in-aisle display. The easy to attach design utilized two 14” merchandising pegs, which was a standard accessory at the retailer. The multi-tiered design allowed for the product to be clearly seen and the graphics highlighted its advantages. The open style allowed the consumer to easily shop the display and access the product for purchase.
“We were very impressed by Landaal,” adds Kip Smith, President and Creative Director of Blair Marketing. “Through our combined efforts, we were able to achieve the goal of giving this this new, unfamiliar product a premium-quality look. Landaal Packaging Systems’ vibrant digital printing and durable display structure conveyed that quality perfectly, and really brought our brand identity to life.”
“We view the implementation as a success” said Gloria Garrett of HMG, who lead the project for Soluria. “Plus, Landaal has created a fertile platform for future innovation.”
About
Landaal Packaging Systems mission is to be the best full-service provider of packaging products, supplies and services. Since 1959, they have helped customers solve their packaging problems with innovative ideas, uncompromising product quality and on-time delivery. As a family-owned business, they offer a tradition of consistent, reliable service to companies in the retail industry. For more information visit: www.landaal.com/pop
Blair Marketing of Lynchburg, VA, is a broad-based, full-service marketing communications firm. The company specializes in branding, including brand identity and packaging graphics, advertising, video production and web development. www.blairmarketing.com.
Academy Sports+Outdoors of Katy, TX, is a premier outdoor and recreation lifestyle retailer with 250+ locations offering a wide range of products at everyday low prices. Academy specializes in sport gear, footwear, apparel, hunting, fishing and camping equipment, patio set and barbeque grills, along with sport and recreation products. www.academy.com.
Soluria of Chattanooga, TN, is a technology company focused on simple solutions for good health. Soluria’s leading brands are Guard Health ™ Mouth Guard Sanitizing Spray and Smile Saver ™ sanitizing spray for removable oral devices. www.Soluria.com.
