A little more than a month after announcing a change in leadership, Imagine! Print Solutions has obtained what it feels is a game-changing marketing agency that is well known in printing circles.
In the first significant move under new CEO John Hans, the company entered into a definitive agreement to acquire Midnight Oil Agency, a marketing agency based in Burbank, Calif., which at one time flew under the LAgraphico banner. The deal, which is subject to customary closing conditions, is expected to close in the third quarter.
Midnight Oil’s creative capabilities will enhance Imagine!’s value-added service offering and go-to-market strategy, and bring immediate value to existing Imagine! customers. Midnight Oil will continue to operate independently and deliver creative services to its customers, while leveraging Imagine!’s world-class design, production and fulfillment capabilities.