IDL Worldwide hosted their annual Design Fight Club on April 21 in support of Design Week Portland, a week-long, city-wide series of programs exploring the process, craft and practice of design across all disciplines. More than 150 guests gathered at IDL’s ground floor gallery space to cheer on four teams as they competed to design and curate bicycle- and cycling-themed window displays.
At the head of each team were four industry-leading special guests: handcrafting lifestyle expert Lia Griffith; Nike Brand Designer Matt Howard; designer, artist and futurist Antonio Brasko; and experiential/industrial designer Lee Croy. Team leads were armed with four multi-disciplinary support team members and given two hours to create the ultimate display utilizing only the materials provided.
In a pantry of supplies, the teams had access to pedestals, crafting supplies, tools, mannequins, graphic components and props…..