CVS is redefining health care in North America. Once known as the neighborhood pharmacy, CVS has grown to become one of the leading health solutions companies in the United States and is uniquely positioned to help tackle some of the country’s most pressing public health challenges. Part of this journey is reshaping what marketing means within CVS. The company has adopted the approach to connect its marketing with a purpose and is driving innovative and impactful initiatives by “putting its heart into every moment of health” for its customers. Broad vision statements like this come to life by digging into the details of the message. The Wise Marketer connected with Diego Vaccarezza, VP of Enterprise Media at CVS Health to talk about how CVS is accelerating its journey towards customer centricity.
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