Hello Bello Seasonal Graphics

Article Courtesy of Will Phillips

Hello Bello

Hello Bello Seasonal Graphics

Lower-priced premium diaper maker Hello Bello secured a permanent end cap at Walmart during the summer this year, and I speculated on whether they would swap-out background graphics to stay seasonally relevant. And indeed they have! Their Holiday season graphics are fresh, fun, and eye-catching.

 

Hello Bello

For contrast, I have included the brand’s Summer thematic. I am not sure how they are accomplishing the changeover – if they are using a retail detail service, of if Walmart’s baby department associates are doing it…

 

Hello Bello

For further contrast, below are images of last year’s Hello Bello Holiday display, which was corrugated. While I like the sustainability of the permanent unit, the temporary display is visually more exciting.

What are your thoughts?

 

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Will Phillips, Founder/CEO

 

 

 

 

 

 

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