PPDS(opens in new tab) has teamed up with Sweden’s largest supermarket chain, Maxi ICA, to bring a highly engaging and more inspired shopping experience to customers in its flagship store, with the installation of 27 digital signage displays, and a spectacular 16-meter-wide (52-foot) direct-view LED videowall.
Opened in 2015 and part of the ICA Group, the owners wanted to create a more modern, engaging, and inspiring in-store environment for their customers, while binging new benefits to the store’s day-to-day operations, and to drive new and existing revenue opportunities. Part of a major digital upgrade initiative, key to its plans was the replacement of its traditional static and quickly outdated paper-based messaging (branding, marketing, and promotions) with a digital alternative, for maximum visibility and consistency, and less…….
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Image credit PPDS
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