If you’ve ever opened a package of batteries, you may have become accustomed to ripping open the cardboard back, before trying to keep the batteries from tumbling out of the plastic cavity.
But now, major players in the space are pivoting to recyclable paper boxes instead of plastic blisters. In late January, Energizer announced it would roll out its new plastic-free packaging in Walmart in March, with plans to hit all retail partners throughout the year. The packages come in cardboard boxes that peel open and can be stacked for easy storage.
It’s a subtle packaging tweak, but it highlights what it takes to get major brands to move away from…..
Sources include:
Modern Retail
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