Point-of-purchase is a well-established marketing strategy aimed at impulse purchases by end-users. The random product displays and seemingly harmless signage at retail outlets is a covert science that the retail industry routinely shies away from. However, POPs help to rake in the moolah besides improving customer engagement levels. Experiential marketing tactics like an inviting display of free……….
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Tide Offers Outstanding Cleaning Go Gourmet Or Go Home Horlicks Beats The Health Blues Himalaya Goes Green And Clean […]
Thanksgiving isn’t Thanksgiving without pumpkin pie, but the mundane pie can seem a little, well, mundane. That’s where Nestle’s category leading ‘pie-making brands’ come into play. Before we discuss the in-store promotion, how about […]
MORRISONS has partnered with DS Smith to launch a new sustainable product holder for the supermarket’s The Best bacon range. Morrisons had traditionally used single-use plastic trays to keep products upright on shelves, but wished […]
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