There are certain drugstore brand staples that you always expect to see stocked next to the toothpaste and pantyhose, but there’s one brand in particular that is branching out from the florescent-lit aisles and opening up its own flagship. CoverGirl is opening a brick and mortar shop in New York City, becoming one of the first mass legacy beauty brands to do so in North America.
When choosing their location, they knew they wanted to be in the thick of things, which is why you will be able to find your favorite mascaras and lipsticks newly moved into Times Square, the heart of New York City. And just like the dynamic, bustling neighborhood of the Theater District, the CoverGirl flagship will reflect that same energy and personality.
