That simple and straightforward statement by Colgate-Palmolive’s Chief Technology Officer Patricia Verduin neatly sums up the views shared by all five of the Colgate executives I talked with recently in preparing this year’s View from the Top feature.
“It’s always been viewed as an applied engineering field, if you will,” Verduin continues in her assessment of packaging’s status. “But I think this is an age where packaging changes the way the world buys products, whether it’s making E-Commerce a great experience or it’s addressing the whole plastic waste issue. More than ever before, it’s changing the way people engage with………
Sources include:
Packaging World
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