In the wake of the soda business’ industry-wide trend to revamp the way diet sodas are marketed to the public, soft drink icon Coca-cola decided to take it a step further and make sweeping changes across its entire core portfolio of soda products. Coca-Cola’s rebrand decision resulted from its efforts to modernize the brand. The new designs are meant to look sleek, bold, and refreshing and attract…………
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Marc Márquez Alentà is a Spanish Grand Prix motorcycle road racer and one of the most successful motorcycle racers of all time. Since 2013, the eight time Grand Prix world championships winner has been sponsored […]
As we brace ourselves for the scorching summer, beverage brands are leaving no stone unturned to establish their position in the market. The latest to do this is Rasna, which has introduced their brand new […]
Brands with the ability to transcend their original product line can bring more value to retailers and consumers. This month, three companies announced they are testing that theory as they make move into new areas […]
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