Originally founded in Rochester, N.Y., Champion selected Manhattan because of its global reputation as one of the world’s top shopping destinations. The SoHo neighborhood, in particular, embodies a sphere of significant influence within fashion, art, sports and entertainment. At the store’s grand opening on Saturday, August 25, the first 500 customers to shop will receive a limited-edition canvas tote bag with exclusive art designed by Andre Trenier, a local Bronx artist. The 4,900 square-foot store will feature onsite customization, which now includes embroidery and patches, allowing shoppers to design one-of-a-kind Champion garments made on-demand and tailored to their specific preferences.
“In today’s retail landscape, it’s vital to create a direct connection with our consumers,” said Susan Hennike, President Champion Athleticwear. “With the brand’s 100-year anniversary approaching, being able to celebrate Champion’s rich history while providing a seamless customer experience makes this the right time……….
