Walmart is excited to announce a comprehensive brand refresh that reflects its evolution as a people-led, tech-powered omnichannel retailer. From its humble beginnings in Bentonville, Arkansas, in 1951, Walmart has grown into a global leader […]
Hello Bello Seasonal Graphics Lower-priced premium diaper maker Hello Bello secured a permanent end cap at Walmart during the summer this year, and I speculated on whether they would swap-out background graphics to stay seasonally […]
3D Elements Bring Visual Excitement to Walmart HBC End Caps Three-dimensional elements and floating shelves create eye-catching differentiation for end cap displays. A few recent observations on the Health & Beauty aisle at Walmart are […]
P&G’s Olay Salutes Servicewomen at Walmart A patriotic-themed beauty care end cap from Proctor & Gamble for Olay skin cream supports their “Face of Strength” campaign at Walmart. The campaign includes a donation to SWAN: […]
Even during periods of pandemic-interrupted supply chains, Walmart continues to deliver department-driving end cap displays in personal care. This Venus Gillette razor display from P&G is a “Wow” execution, and features 4-time World Champion surfer […]
Memorial Day weekend traditionally would have been the blockbuster kickoff of the summer movie season. But many big studio releases, including James Bond, Wonder Woman and a Marvel film, have been postponed. Subsequently, there are […]
Baconator in one bite anyone? An interesting cross-branding promotional display from Kellogg’s Pringles with fast food chain Wendy’s observed in Publix. Pringles, who boasts at least 34 different flavors, has added a One-Bite Baconator flavor, […]
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