Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up […]
This past August, Colgate launched another innovation in teeth whitening called Optic White Overnight. The new product is a pen that dispenses a unique formula onto your teeth and whitens them overnight. Marketing claims that […]
Late last year, Walmart introduced a private brand in their hardware category called Hart which includes cordless and corded power tools, hand tools, and accessories. “With Hart, we are empowering all levels of DIYers to […]
FDA Approves Exclusive Formula Two of the most powerful pain fighting ingredients team up for some big relief. This past February, GlaxoSmithKline announced that the (FDA) approved Advil Dual Action with Acetaminophen as an over-the-counter […]
Does It Matter……No Branding Or Color? On a recent Walgreens store check, came upon this side kick display that was merchandising several different types of succulent plants. Not sure if it was the plants that […]
Color-Change Technology Del Sol kicks mid-summer into high gear with this side kick display that encourages shoppers to try out their Spectrachrome® technology. To better understand how the technology works, visit the brand’s site or […]
Build, swap, battle! Considered one of the hottest toys of 2018, Ready 2 Robots is another top seller from American manufacturer MGA Entertainment Inc. who also owns several other very popular toys that have smashed sales […]
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