Heineken’s new marketing campaign emphasizes the brands star status. A new 360° global marketing campaign from Heineken invites LDA+ consumers to explore the stories behind the iconic brand. The new fully integrated campaign, There’s More […]
Daktronics Inc. recently acquired ADFLOW Networks, Inc. ADFLOW specializes in delivering digital media solutions to leading retailers, convenience stores and other businesses throughout North America. ADFLOW will operate as a subsidiary of Daktronics from its […]
It was in 1909 when Henry Ford, master of efficiency and standardization, famously said that a “customer can have a car painted any color…so long as it is black.” While the First Industrial Revolution introduced […]
Amid Ad Avoidance and Tougher Retailer Policies, Packages Become Higher Priority Consumers may keep finding ways to avoid ads, and retailers are making it harder for brands to get displays into stores. But packaged-goods marketers […]
KDM P.O.P. Solutions Group has launched a new Import Procurement + Logistic Solutions service within its KDM Retail division to fill the need for its retail customer’s large volume store fixtures, permanent displays, and accessory […]
Georgia-Pacific announced today that it has acquired Excel Displays & Packaging, based in Aurora, Illinois. The acquisition includes a state-of-the-art converting plant in Aurora; sales and design office in Bentonville, Arkansas; and a minority interest […]
Clear Channel Outdoor Americas announced the launch of ‘Clear Channel Outdoor RADAR’, its new suite of research, data and analytics tools to help advertisers and advertising agencies more effectively plan and buy CCOA media to […]
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