This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]
Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]
Nescafe’s Message in a Bottle This red MDF floor display found in Spencer’s Mumbai was surely a treat for the eye, especially for tea lovers and Nescafe loyalists. Shaped like a bottle when viewed from […]
Sleek and Stylish As technology takes centre stage in retail space, more and more innovative displays are coming to the forefront. One example is this floor display for the iPad mini which was found at […]
Park Avenue of J K Helene Curtis Ltd has added a new innovation in the men’s hair care segment by launching the first-ever beer shampoo in India across 8 Metros. Positioned at Chemists, General Stores […]
Egging them on… Suguna, a poultry products brand, created a metal floor stand for retail visibility to drive home the importance of eating eggs. The display was found in Big Bazaar, Mumbai. The unit has […]
Pillar of Visibility Adidas leverages its brand ambassador Zidane big time in this MDF unit found at HyperCity in Mumbai. The pillar with the brand logo serves as the focal point for the display unit […]
Copyright © 2020 Point of Purchase Online Network LLC. All Rights Reserved. Popon is a Registered Trademark. | Terms of Service