Tidy Cat Breeze Litter System
Articles

Litter Display Helps Transition to Breeze With Ease

Purina, manufacturers of Tidy Cat Light Weight litter,  recently launched its newest low-maintenance litter innovation called Breeze. Available at online retailers and in-store, the Breeze system includes a litter box with a special scoop, a 3.5-pound bag of Breeze Litter […]

Trending POP In-Store: Edition 25
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Trending POP In-Store: Edition 25

Coppertone Display Makes Sales In Closed Lanes Bayer’s Coppertone brand recently rolled out this ‘Lane Closed’ floor display at Walmart stores across the U.S.. The versatile mobile merchandiser was designed to roll into closed lanes […]

2016 Allergy Season
Articles

Spring 2016 Marketing In The Allergy Category

Warmer temperatures, more rain and El Niño winds have brewed up the perfect recipe for a miserable allergy season in 2016. In anticipation of a longer and more severe allergy season this year, brands have […]

2016 Allergy Review - Part 2
Articles

Spring 2016 Marketing In The Allergy Category – Part 2

Allegra Slides Into Allergy Season Sporting traditional brand colors and an updated graphic look for 2016, Allegra launched these gravity fed end cap trays that featured a sliding graphic panel. The sliding panel gave the […]

Gillette Fusion Proshield Razor
Articles

Gillette Partners Up With Mens Health At Walgreens

Recently ranked one of the best shaving products by Men’s Health, Gillette’s Fusion Proshield marketers have teamed up with the popular magazine and Walgreens to promote each others brands. Until 7/31/2016, shoppers can use their checkout […]

Flonase Children's
Articles

GSK Launches Children’s Flonase Line Extension

A recent study indicated that over the past 20 years, the number of children suffering from allergies has doubled, affecting an estimated 40 percent of children nationwide. Last month, GSK launched a line extension of […]

Trending POP In Store
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Trending POP In-Store: Edition 24

5-Hour Energy Great Tasting Floor Display Since launching the caffeine-based power-drink in 2004, 5-Hour Energy has been helping 67% of the U.S. population who say they need more energy to power through their day. A […]