2016 Allergy Review - Part 2
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Spring 2016 Marketing In The Allergy Category – Part 2

Allegra Slides Into Allergy Season Sporting traditional brand colors and an updated graphic look for 2016, Allegra launched these gravity fed end cap trays that featured a sliding graphic panel. The sliding panel gave the […]

Gillette Fusion Proshield Razor
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Gillette Partners Up With Mens Health At Walgreens

Recently ranked one of the best shaving products by Men’s Health, Gillette’s Fusion Proshield marketers have teamed up with the popular magazine and Walgreens to promote each others brands. Until 7/31/2016, shoppers can use their checkout […]

Flonase Children's
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GSK Launches Children’s Flonase Line Extension

A recent study indicated that over the past 20 years, the number of children suffering from allergies has doubled, affecting an estimated 40 percent of children nationwide. Last month, GSK launched a line extension of […]

Trending POP In Store
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Trending POP In-Store: Edition 24

5-Hour Energy Great Tasting Floor Display Since launching the caffeine-based power-drink in 2004, 5-Hour Energy has been helping 67% of the U.S. population who say they need more energy to power through their day. A […]

Sonoco Display & Packaging
End Cap

Sonoco Honored With Awards for Design Achievement

Sonoco, one of the largest diversified global packaging companies, announced its display and packaging division won four honors at the Point of Purchase Advertising International’s (POPAI) 58th Outstanding Merchandising Achievement (OMA) Awards competition. The OMA […]

Covergirl Plumpify
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Covergirl Wants To Plumpify Your Lashes

Covergirl and pop artist Katy Perry have teamed up to promote the brands newest innovation…..Plumpify blastPRO mascara. Women are constantly trying new mascaras in search of the Holy Grail that delivers huge volume so Covergirl […]

2016 Spring Is In The Air
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Spring Is In The Air

Spring is upon us and with that, so are numerous in-store promotions for the Easter holiday. According to a recent survey conducted by NCA, it projects this year’s domestic retail sales of Easter candy will […]