Brands
Death Of Brand Loyalty
In the old days, consumers would find a brand that did what it promised: perhaps Tide detergent to erase grass stains, Bounty paper towels to wipe up spills, or Frosted Flakes to start the school […]
Brands
Brands
Giant Brands With New Zero-Waste Platform
In the not-too-distant future–as soon as this spring, if you live in or near New York City or Paris–you’ll be able to buy ice cream or shampoo in a reusable container. When you’re done eating […]
Articles
Unilever Launches New On-The-Go Formats
Unilever – the global leader in deodorant and antiperspirant innovation – continues to meet the ever-changing needs of shoppers by expanding its portfolio to include formats designed for on-the-go lifestyles. Unilever’s new Deodorant Wipes – […]
Brands
Best And Worst On The Brand Campaign Trail
Our editors’ picks this week examine Budweiser bringing together alcohol brands on Repeal Day, how Chipotle turned ingredients into holiday season art and Maker’s Mark’s massive, Scarlett Johansson-assisted global campaign: Budweiser invites competitors to celebrate […]
Articles
Eco-Conscious Brands Reduce Carbon Footprint
As eco-conscious consumers increasingly look for products that can help them reduce their carbon footprint and deal with other environmental hazards, inventors and manufacturers are responding in kind. Here’s a look at some of the […]
Brands
Procter & Gamble Introduces New Tide Box For e-commerce
Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble’s push to adapt to online deliveries. P&G rolled out the new “Tide Eco-Box” on Friday. It […]
Brands
Malibu and Kahlua Living Lab Enhances Their Brands
Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful […]