Huggies Special Delivery diapers say a lot about where 147-year-old consumer products giant Kimberly-Clark (KMB) is today, and where it’s headed after several years of market share struggles in many of its top markets. Released […]
Lego is such a dominant part of the children’s toy market that it is surprising to discover that it has been over three decades since it last released an ad. Parents might feel that Lego […]
Brands Must Rethink In-Store Marketing As Consumers Shop in New Ways The brick-and-mortar store as we know it is set to experience radical disruption. As part of this disruption, it’s likely that we will soon […]
Subscription clubs for clothing, meals and razors have changed the way people shop. Now Nike is wading into the subscription market for the first time. Nike announced Monday that it is debuting Nike Adventure Club, […]
Sure, it may be August and back-to-school time, but fall is just around the corner and that means it is almost time for Halloween and all of the candy offerings that comes with the holiday. […]
The gourmet popcorn company, Popcornopolis is pleased to announce the launch of the popular Unicorn Popcorn® in over 1,300 Target retail stores across the country. Unicorn Popcorn® will be available in Popcornopolis’ iconic cones in […]
25 years ago, AT&T bought the first-ever banner ad on the web as part of its “You Will” campaign which fittingly featured commercials depicting an internet-enabled future. This 2D rectangle changed the world of advertising […]
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