A change is afoot. Retail media, once the domain of AmazonAMZN -4.1% sellers, is taking over the world. The advertising world at least. A recent report by WPP’s GroupM said that retail media already represents […]
Fans of the cult classic movie “The Hudsucker Proxy” will remember that the main character kept describing his invention of the hula hoop as being, “you know, for kids.” But top toy companies are looking […]
The Us Weekly brand is bringing its celebrity lens on culture, content and commerce to local grocery beauty aisles with a new program featuring the latest in celebrity-inspired trends, brands and products. Merchandised as floor […]
Brand owners expend time and resources getting their products on retail shelves. There, within a crowded self-service environment, the packaging must attract and induce. Point-of-purchase displays (hereafter, displays) are a reverse step; their purpose is […]
In the wake of the soda business’ industry-wide trend to revamp the way diet sodas are marketed to the public, soft drink icon Coca-cola decided to take it a step further and make sweeping changes […]
For instance, when the cannabis company High Season added a signature extract to their product line, they asked the the designers at DiDio and Associates for a carton design that would stand apart from their […]
Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform for the Coke Trademark in five years. The “Real Magic” brand philosophy is rooted in the […]
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