Under Armour is about to showcase a new line of gear unlike anything we’ve seen from the company yet. CEO Kevin Plank introduced the new line as “…forged from the field and built for life,” […]
PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture, testing whether a product created in a lab with artificial flavors and colors can adapt to America’s growing […]
NASCAR and Mars Chocolate North America are extending their 15-year-old partnership. NASCAR will announce on Tuesday that it agreed to renew its sponsorship deal with Mars, the parent company of iconic brands such as M&M’s […]
Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s […]
Sure, you love avocados in home-made or restaurant-table guacamole or even for a snack during a get-together to watch a sporting event. But as evidenced by its intergalactic Super Bowl marketing, Avocados From Mexico has […]
Otis Spunkmeyer is launching its first advertising campaign to raise awareness for the snack brand’s expansion into the retail space. “The Otis Spunkmeyer brand has been around a long time and most people know us […]
Sexy sells — especially to Millennials — and so Gucci is refreshing its fragrance master brand Gucci Guilty with steamy new advertising. Starring Jared Leto along with models Julia Hafstrom and Vera Van Erp, the […]
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