On a late summer afternoon in Adidas Village, a complex of five Rubik’s cube–like buildings with colorful, tile façades on the east side of Portland, Oregon, a brood of young footwear designers gathered in a […]
Unilever is flipping the way it monitors shoppers to focus on their behaviours whereas before those insights would’ve prioritised demographics and left it ill-prepared for how the “cardboard box is changing shopping”. That’s not to […]
At first blush, companies with established brands and products might seem to have a leg up in their marketing efforts. Consumers can easily identify brands like McDonald’s, American Airlines and Dunkin’ Brands, and often have […]
GlaxoSmithKline’s digital strategy is steering from digital transformation to digital acceleration. And Meredith Herman is just the digerati to deliver. Last week, the head of digital marketing at GSK Consumer Healthcare in the U.S. was […]
Since 1982, Callaway Golf Company has been a respected and well-known premium brand in the golf industry. The company’s goal is to make the best products it can to meet the needs of golfers at […]
Considered the biggest launch in brand history, M&M’s Caramel chocolate candies are slated to hit shelves next spring. The candies, which feature a creamy caramel center covered in milk chocolate and a candy shell, were […]
Call them rituals, ceremonies, habits … associating a brand with a set behavior can have a powerful effect on loyalty and enjoyment. One of the most famous associations of course is Corona beer and lime. […]
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