Call them rituals, ceremonies, habits … associating a brand with a set behavior can have a powerful effect on loyalty and enjoyment. One of the most famous associations of course is Corona beer and lime. […]
In keeping with its fast-paced 2016 growth plan — which includes 50 new Petco stores and one new Unleashed by Petco store year-to-date — Petco, a leading specialty retailer of premium pet food, supplies and […]
On the heels of an encouraging trend of increasing sales for the brand lately, Kellogg is refreshing its Frosted Flakes brand with a new “Let Your Great Out” campaign that’s giving its iconic mascot, Tony […]
Under Armour is about to showcase a new line of gear unlike anything we’ve seen from the company yet. CEO Kevin Plank introduced the new line as “…forged from the field and built for life,” […]
PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture, testing whether a product created in a lab with artificial flavors and colors can adapt to America’s growing […]
NASCAR and Mars Chocolate North America are extending their 15-year-old partnership. NASCAR will announce on Tuesday that it agreed to renew its sponsorship deal with Mars, the parent company of iconic brands such as M&M’s […]
Why is Lorraine Lam waiting in line for two hours at a tony Hong Kong mall to buy the same Nutella spread that grocery stores sell for much less? So she can get her friend’s […]
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